According to Forrester 60% of business buyers now prefer not to interact with a sales rep as the primary source of info. Another 68% prefer to research on their own, online. And 62% say they can develop selection criteria or finalise a vendor list – based solely on digital content.
Our core services include, but are not limited to, the following:
Helping companies find a distinctive voice is at the heart of our services. By looking at the fundamental issues that drive a business forward, finding the good stories, and telling them in a way that the market will care about, we help shape perceptions.
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PR Strategy
Statement of purpose: “Why” are you in business? Why does what you do matter? We help you sell change, not just softwarePR strategy / plans: We design and implement a game plan with messaging, positioning and tactics to achieve business goals
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Thought Leadership
- Media & analyst relations
- Press tours & interviews
- Media briefings
- Industry roundtables
- Speaker engagements
- Speaker training
- Awards entry
- Content marketing
- Trade show support
- Social media
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Content Creation
- Press releases
- Thought pieces/ Bylines
- Blogs
- Case studies
- White papers
- Newsletter copy
- Invite copy
- Company collateral (backgrounders, bios, brochures, FAQs, videos)
Did you know: How most B2B sales have moved online
“Ideas won’t keep. Something must be done about them.”
Alfred North Whitehead, English mathematician and philosopher