Services

Semaphore looks at the fundamentals that drive your businesses forward, find the good stories that will support your mission, and tell them in a way that the market will care about, to help shape perceptions.

This includes understanding, ‘why’ are you in business? And why does what you do matter? So we can help you sell change, not just software.

Our PR toolbox includes:

Positioning

PR strategy and planning | messaging development | media training | leadership profiling | crisis management.

Content

Press releases | thought leadership | blogs | white papers | ebooks | invites | newsletters | corporate collateral (advertorials, brochures) | infographics | multimedia

Engagement

media | analyst and influencer relations | speaking engagements, and awards entry | media events | digital and social media

Did you know:

B2B buyers now spend most of their sales time (27%) on independent online learning, before turning to other methods of selecting a new tech vendor.

Our flagship offering is media relations, with a special focus on thought leadership.

A huge factor in B2B buying is the personal risk of choosing the wrong vendor. As the saying goes, “Nobody ever got fired for buying [XYZ megavendor]”. If buyers believe you understand their problems and know how to solve them, this helps reduce their fear and make a big difference in being selected for consideration and purchase.

Standing out in the crowd starts with finding your voice. Establishing your expertise by sharing what you know. And by taking the risk out of B2B buying as a credible and trusted adviser.

“Ideas won’t keep. Something must be done about them.”

Alfred North Whitehead, English mathematician and philosopher