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Uncertain 2018 needs new kind of PR

BY STAFF WRITER: A new on-demand PR economy is emerging as we head into a future that’s more unpredictable than at any other time in history. Over the past few decades, the world economy has seen steady growth and relative stability since World War II. But business and economic environments are now more turbulent than […]
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How to maximise PR at trade shows

BY STAFF WRITER: Trade shows are a great way to establish brand visibility and credibility. It can also help you generate awareness of a new product, do competitive research, expand your professional network, and meet a large number of prospects face-to-face in a short period of time. But it can get pretty expensive to book […]
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