Bringing the story of your technology to other businesses.
SEMAPHORE
COMMUNICATIONS
Semaphore Communications is a boutique-sized B2B PR agency.
Our core mission is to help make the world a better, safer and more inclusive place through technology.
We work with brands from around the world, ranging from startups to listed companies in the enterprise, fintech, and emerging technology space, to help you find your unique voice, rise above the hype, and make your impact felt.
Our PR positioning, content and engagement services give businesses the visibility and credibility they need in a crowded marketplace.
As a collective of senior level professionals, we can deliver cost-effective, bespoke, best practice expertise whenever you need it.
Whether you’re looking to turn code into capital, become the next unicorn, or stay ahead of the pack, we elevate the standing of tech leaders and yet to be discovered minds
“I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.”
John Cage, American music composer.
Our services
PR STRATEGY
‘Positioning’ finds the golden thread that exists in the different parts of a business. This essence helps you claim a distinctive space in a contested market. Together with strong, substantiated messages in a well thought-out PR plan, positioning can have a profound impact.
CONTENT CREATION
A solid content strategy includes all kinds of writing published across earned, owned and paid media. This collateral ranges from press releases to thought pieces, blogs, case studies, white papers, brochures and more. In any PR plan, good content drives the conversation and traffic.
ENGAGEMENT
The right channels are key to get your message to the right people in the best way possible. By raising awareness, building relationships and engaging others around a shared vision, this builds brand reputation, trust and momentum.
CRISIS COMMUNICATION
A crisis needn’t overwhelm your company. Preparation is key, but if disaster does strike, it requires managing your communications with tact and empathy – whether it simply requires media relations, or comprehensive stakeholder management and litigation support.
THOUGHT LEADERSHIP
Informed opinion leaders are the go-to people in any field of expertise. As trusted sources, they share their knowledge via media and analyst relations, speaker engagements, social media and more. Helping buyers solve their problems also gets you included earlier in the sales conversation.
LOBBYING
From time to time, brands need to advocate for specific interests or causes. This involves developing strategies and campaigns rooted in political and regulatory consulting, advocacy, issues management and media relations to shape perceptions and influence outcomes.
Years in business
Happy clients
Successful media releases
Some of our clients
What people say about us
"My experience working with the team at Semaphore was a complete pleasure. They quickly understood our business and our value proposition and helped us think outside the box to find creative ways to engage with our audience. I would recommend Semaphore to anyone looking for a talented and professional PR firm."
Anneli van Rooyen, SID Instant EFT marketing manager,
"We operate in a fast paced and ever changing environment and Semaphore manages this well. Also, it has been difficult finding a PR agency that understands the question and has a clear plan on what the answer should look like. As a result of working with Semaphore, we’ve experienced an increase in brand awareness and a positive increase in sales with a PR plan that easily integrates with our existing marketing strategy. I have yet to experience the level of service that I have in my dealings with Semaphore. I would gladly recommend them."
Brendon Williamson, chief sales officer Southern Africa at PayGate,
“Clients have commented on our increased media presence, so we have gone from being barely visible to having a presence that is associated with quality content. Semaphore knows their stuff inside out, and always goes the extra mile. They feel like part of our team and I trust their judgement implicitly. I would definitely recommend them – the investment is affordable, the results tangible, and definite ROI achieved.”
Joan Osterloh, head of Jozi East 28 (Pty) Ltd, Authorised Research Partner for Forrester in South Africa,
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