Semaphore looks at the fundamentals that drive your businesses forward, find the good stories that will support your mission, and tell them in a way that the market will care about, to help shape perceptions.
This includes understanding, ‘why’ are you in business? And why does what you do matter? So we can help you sell change, not just software.
PR strategy and planning | messaging development | media training | leadership profiling | crisis management.
Press releases | thought leadership | blogs | white papers | ebooks | invites | newsletters | corporate collateral (advertorials, brochures) | infographics | multimedia
media | analyst and influencer relations | speaking engagements, and awards entry | media events | digital and social media
Crisis communication planning | Crisis communication management | internal communications | external media relations | litigation support
Informed opinion leaders are the go-to people in any field of expertise. As trusted sources, they share their knowledge via media and analyst relations, speaker engagements, social media and more. Helping buyers solve their problems also gets you included earlier in the sales conversation.
High-level, proactive counsel | reputation management | issues management | government relations | stakeholder relations | regulatory campaign development and implementation | advocacy and coalition building | perception audits |corporate communications strategy and counsel.
B2B buyers now spend most of their sales time (27%) on independent online learning, before turning to other methods of selecting a new tech vendor.
A huge factor in B2B buying is the personal risk of choosing the wrong vendor. As the saying goes, “Nobody ever got fired for buying [XYZ megavendor]”. If buyers believe you understand their problems and know how to solve them, this helps reduce their fear and make a big difference in being selected for consideration and purchase.
Standing out in the crowd starts with finding your voice. Establishing your expertise by sharing what you know. And by taking the risk out of B2B buying as a credible and trusted adviser.
Alfred North Whitehead, English mathematician and philosopher
