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Can PR help startups overcome the tech investment slowdown? 

Funding for African startups, particularly tech startups, has often surprised the pundits, bucking the global trends and often hitting high notes that nobody expected. In fact, 2022 was a record-breaking year for the industry. But 2023 finally saw the global investment malaise catch up with the continent, with a Disrupt Africa report showing that total […]
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A cashless society remains elusive, but the journey has many benefits 

The payments industry often speaks about a cashless society like it’s the Nirvana we should all be striving towards. But, like it or not, cash will remain the backbone of our payments framework – in emerging markets at least – for a good few years.  Semaphore dialled in for the Payments Association of South Africa’s […]
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Open Banking insights from PIPC 2021

In September 2021, the Payments Association of South Africa (PASA) hosted its 4th international payments conference (PIPC). We knew that the discussions would be of significance to our clients and so we followed the sessions which covered the rapidly altering and transforming payments ecosystem, both locally and globally.  Below is our summary of the one […]
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Uncertain 2018 needs new kind of PR

BY STAFF WRITER: A new on-demand PR economy is emerging as we head into a future that’s more unpredictable than at any other time in history. Over the past few decades, the world economy has seen steady growth and relative stability since World War II. But business and economic environments are now more turbulent than […]
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How to maximise PR at trade shows

BY STAFF WRITER: Trade shows are a great way to establish brand visibility and credibility. It can also help you generate awareness of a new product, do competitive research, expand your professional network, and meet a large number of prospects face-to-face in a short period of time. But it can get pretty expensive to book […]
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