Project Description
IIDENTIFII: Maximising exposure
Background
iiDENTIFii is an ID verification (IDV) platform that helps financial institutions (FIs) near instantly authenticate and on-board customers with remote facial biometrics.
Founded in 2018, its enterprise-grade 3D and 4D liveness security is the only solution resilient to deep fake and digital replay attacks. Custom-built for Africa, it seamlessly plugs into existing infrastructures, including mobile and web-based platforms. iiDENTIFii serves an increasing number of Tier 1 banks across the continent.
Challenge
With cyberattacks costing South Africa R2.2bn, there’s a big gap for enterprise-grade IDV offerings. But FIs don’t always know what to buy in this fast-moving industry.
Approach
PR worked with the content marketing team to create hard hitting press releases and opinion pieces, as well as to squeeze extra value and visibility from existing collateral.
Highlights include: eNCA, Classic Business, SAfm, Lotus FM, Daily Maverick, Business Times, Brainstorm, Engineering News, BiometricsUpdate, PaymenstAfrika, BusinessReport, ITWeb, ITNewsAfrica, HTXT.Africa, TechFinancials, Security Focus Africa, Hi-Tech Security Solutions
Results
In the first year of PR, the team delivered R3,5-million of coverage that represented a 20-fold return on the PR investment.
